What do Benin, Botswana, Guyana, Papua New Guinea, Samoa, St. Kitts and Nevis and Suriname have in common?
Over the years, the Mercedes-Benz Museum has welcomed visitors from all over the world. All over? Not quite. No one from Benin, Botswana, Guyana, Papua New Guinea, Samoa, St. Kitts and Nevis or Suriname has ever been there. The Museum has now launched a campaign to find visitors from these countries.
“The Mercedes-Benz brand is known all over the world, and that is reflected in the nationalities of those who visit the Mercedes-Benz Museum: we welcome people from so many countries every day. We’ve had visitors from the Bahamas, the Solomon Islands and from Andorra. But there are seven countries missing from our list. So we started wondering what we could do to redress that fact”, says the Head of the Mercedes-Benz Museum, Monja Büdke.
The Mercedes-Benz Museum has now set itself the target of attracting visitors from those seven countries so far unrepresented among the Museum’s visitors. In Benin, Botswana, Guyana, Papua New Guinea, Samoa, St. Kitts and Nevis and Suriname, the Museum has now issued, in digital and printed form, an invitation to the Museum. In addition, the foreign representations of the various countries in Germany have been provided with information about the campaign.
The first visitors from any of these countries will be officially welcomed and given a personal guided tour of the Museum, along with a voucher for the shop and restaurant. A further highlight will be a trip out in a Mercedes-Benz classic car. All further visitors from any of the countries sought will receive free admittance throughout 2017.
The Mercedes-Benz Museum uses regular surveys to collect information about where visitors come from. These findings show that over a period of eight years the Museum received visitors from a total of 186 nations – in other words from almost all 193 member states of the United Nations (UNO). The eight-millionth visitor on February 14 this month came from China – which is in fact where one in ten foreign visitors hails from. Next in the list are the USA, France and Switzerland. The Bahamas, for example, appear on place 108 in the list, the Solomon Islands in 147 and Andorra at 153.
Public attraction with global appeal
Since the Museum re-opened in its new home in 2006, the proportion of international guests has continued to rise steadily. The latest peak was reached in 2016, with a figure of 57 percent. Every aspect of the Mercedes-Benz Museum is geared to the needs of international visitors. Both the audio guide and all information materials are produced in eight languages, while the Museum guides also offer tours in several different languages. When high-ranking visitors from foreign states are expected, the relevant national flag is hoisted in front of the Museum. The Museum holds the flags of every country on the planet ready for such occasions.
The Mercedes-Benz Museum is open daily from Tuesday to Sunday from 9 a.m. to 6 p.m. The ticket desk always closes at 5 p.m. Registration, reservations and current information: Monday to Sunday from 9 a.m. to 6 p.m. by phone on +49 (0)711 173 0000, by email to email@example.com or online at: www.mercedes-benz.com/museum