From the ALL TIME STARS trading activities to servicing and replacement parts supply for the brand’s classic automobiles, Mercedes-Benz Classic is placing the focus of its show presentation on its comprehensive range of services at Retro Classics 2017. The Stuttgart-based brand is also presenting sporty cars from its history and the present day. The Retro Classics show will be held between 2 and 5 March 2017 at the Stuttgart exhibition centre. A special exhibition honours the racing driver and Mercedes-Benz brand ambassador Roland Asch.
Classic automobiles from Mercedes-Benz that tell stories: about innovations and the design of their time, for example, but also about great racing victories and the day-to-day life of bygone eras. At the Retro Classic 2017 show in Stuttgart, Mercedes-Benz Classic is presenting vehicles that embody the history and stories of more than 110 years.
On the stand in Hall 7, alongside three classic cars from the company’s collection, visitors can admire the Mercedes-AMG C 63 S Coupé and five ALL TIME STARS from the trading arm of the Mercedes-Benz Museum: these are a 280 SL “Pagoda” (W 113) from 1968, a 230 S “Tailfin” (W 111) from 1966, a 280 SE 3.5 Cabriolet from the same series dating from 1971, a 280 SE (W 126) from 1982 and a 230 Estate (W 124) from 1991.
The longest biography among the historic display vehicles from the collection is that of the Mercedes-Simplex 40 hp dating from 1903. It stands for the birth of the modern automobile around the turn of the 20th Century. A few decades later, in 1955, the Mercedes-Benz 300 SL “Gullwing” became a protagonist in the legendary “Mille Miglia” road race. The Gullwing Coupé with start number 417 is a homage to the car of this model with which John Fitch and Kurt Gessl achieved a class victory in the Mille Miglia at that time, and took fifth place in the overall ranking.
Another highlight in automobile history is the CL 55 AMG “F1 Limited Edition”. At Retro Classics, this high-tech coupé from 2000, of which only 55 examples were built, is flanked by an up-to-date partner in the form of the new Mercedes-AMG C 63 S Coupé – a current model by the Mercedes-Benz performance brand AMG, which celebrates its 50th anniversary this year.
Experts in originality
Keeping these automotive classics running requires good and reliable servicing, as well as comprehensive specialist knowledge to ensure originality and authenticity. These are provided to the highest degree by Mercedes-Benz Classic, as demonstrated at Retro Classics with the presentation by the “Service and Parts” department and the ALL TIME STARS.
The services by Mercedes-Benz Classic for vintage and younger classics are based on an unrivalled heritage: expertise and know-how stretching right back to the invention of the automobile in 1886, which keep the company’s archives alive. This knowledge contributes to the reproduction of authentic parts for historic vehicles, and also to advice and work of all kinds on classics by Mercedes-Benz and the preceding brands.
The same expertise lies at the heart of ALL TIME STARS. Mercedes-Benz Classic has had this trading arm since 2015. The range extends from pre-war to recent classics. Models from the 1960s and 1980s are particularly popular with customers. ALL TIME STARS ensures maximum transparency by thoroughly examining every vehicle offered according to 160 criteria, plus a Classic Data expert report.
The ALL TIME STARS are technically at least in condition 2, and are categorised into three editions: “Concours Edition”: Vehicles in rare, original condition with low mileage, or vehicles carefully restored by Mercedes-Benz Classic. “Collectors Edition”: Older and more recent classics in good technical and visual condition. Their patina gives these cars a special character. “Drivers Edition”: This is where fans who wish to drive their older or younger classic on a daily basis will find their dream car. The good technical condition still offers potential for restoration work.
Classics culture at the highest Level
It is not only the brand itself that ensures star attractions at Retro Classics in the form of classic Mercedes-Benz models. Numerous other exhibitors are also presenting older and younger classics bearing the Mercedes star. Among them are many brand clubs, mainly in Hall 7.
A special presentation in Hall 5, “The racing cars of the Swabian Arrow”, documents a fascinating chapter in motor racing history: this is a display of seven racing cars driven by the racing driver and Mercedes-Benz brand ambassador Roland Asch. The cars exhibited also include the Mercedes-Benz 190 E 2.5-16 Evolution II with which Roland Asch became vice-champion in the 1993 German Touring Car Championships (DTM).
The Retro Classics show was founded in 2001, and has since developed into one of Europe’s leading specialist shows. This year it will be held between 2 and 5 March 2017 at the Stuttgart exhibition centre. Its dimensions are larger than ever this year: The display area has increased by 5000 square metres, and now measures 130,000 square metres. The organisers are expecting more than 1550 exhibitors with over 3500 vehicles. Around 90,000 visitors attended the Retro Classics show last year.